With over 6,000 scaffolding businesses operating across the U.K, you could argue that the scaffolding market is becoming a little oversaturated, and we’re accidentally spoiling our customers with too many choices.

This makes us wonder, how do you stand out from the crowd? You’ve probably tried branded signs, a fresh website, business cards or trusted word of mouth. Battling to stay ahead of your competitors could be as simple as grabbing attention and as the once great artist, Leonardo da Vinci, said, “Simplicity is the ultimate sophistication.”

What is Colour Psychology?

So, talking of artists, have you ever heard of colour psychology?

Colour psychology is essentially the study of how colours, and their hues and tones can affect how people think, feel, and behave. Now, I know what you’re thinking, ‘what’s this got to do with scaffolding?’ – Hear us out.

We associate blue with sadness, red makes you hungry, and yellow lifts the mood. Leveraging colours to produce an effect can influence 85% of a customer’s purchasing decisions. Their thoughts, feelings, and behaviours can vary depending on personal preferences, culture and sometimes, even location. Either way, it grabs attention, and that’s what we’re after!

You might not think it, but 90% of first impressions come from colour, with 93% of consumers making purchasing decisions based on visuals alone.

As we celebrate #InternationalWomensDay on March 8th, we celebrate the women in construction, the women in scaffolding, and the women of Leach’s.