In today’s world, branding is everywhere, an inescapable and ever-growing concept. On a simple walk to the shops, you’re likely to pass multiple billboards and bus stops showcasing a range of advertisements by brands attempting to be memorable, persuasive, and enticing.
Navigating the Overwhelming World of Marketing Channels
Knowing where to begin can feel overwhelming with so many marketing channels available, from social media and digital ads to email campaigns and postal mail. Effective marketing isn’t just about being seen; it’s about aligning your strategy with your brand’s identity and industry. Choosing the right approach is key to ensuring your company stands out in a crowded marketplace.
Understanding the critical role marketing plays in shaping any brand will help realise the full potential and positive effect it can have and deliver long-term growth while building a strong community.
Websites can assist in building credibility, with clear calls to action (CTAs), good imagery to showcase past projects, and brandishing reassuring reviews. Social media platforms provide your brand with a tone of voice and the ability to connect quickly with customers and other scaffolding firms to maintain social and community presence. However, it’s no secret that marketing can be time-consuming and expensive, although, by no means useless and is most definitely a strategy to invest in if you want to see development and advancement for your company, with [1]94% of small businesses planned to increase their marketing spending at the start of 2024.
Although, what if you could make the most of the tools and products you already have? This could be a smart, cost-effective strategy to address short-term needs while laying the groundwork for long-term safety and success.
The Dual Role of Scaffold Sheeting
When it comes to working at height, the risks are immense. The Health and Safety Executive (HSE) has identified it as a leading cause of fatal workplace injuries, accounting for [2]8% of all workplace accidents between 2022 and 2023. While harnesses and lanyards protect against unexpected trips and falls, scaffold sheeting offers an added layer of defence, minimising the dangers posed by harsh weather, protecting surrounding areas from impact during demolition projects, and enhancing privacy, with some having fire-retardant properties. Whatever the reason, scaffold sheeting is a must-have for a wide range of projects.
The Potential of Scaffold Sheeting in Advertising
Scaffold sheeting, often positioned high above and typically covering an entire building or section of it, does more than just its practical purpose. While it can transform the site’s appearance with a polished, clean look, it’s important to not pretend to overlook the obvious, it’s high visibility. The height and size of scaffold sheeting make it a great opportunity to enhance your project’s image and leave a lasting impression on passersby.
London has over [3]20,000 ongoing construction projects that are currently being undertaken. With a total population of over 9 million, it’s hard to comprehend how many glances scaffold sheeting gains in one day. Statistics show that [4]71% of people read the messaging on billboards with 98% typically seeing one at least once a week. Through this type of advertising, almost 26% of customers have visited a website in response to seeing a billboard. While scaffold sheeting is not the same as using a billboard, they both have the same ability to advertise.
London is just one of many examples (on a bigger scale) of where large cities or areas can be used to your advantage when it comes to getting your brand out there, noticed, and recognised.
Cost-Effective Marketing While Maximising Impact
At Leach’s, we provide custom printing on scaffold sheeting, ensuring your logo is displayed prominently and with high quality. This strategic placement not only guarantees visibility but also reinforces brand recognition across every project. It’s a smart, cost-effective solution to boost your brand awareness offering continuous advertising throughout the duration of your project in various locations.
If you think about it, many businesses (depending on their size) invest anywhere from £1,500 to five figures every month on online ads. By using scaffold sheeting as a marketing tool, you’re making a long-term investment that can save significant money while maximising impact.
Take your company’s marketing to new heights and start building your brand effectively by choosing custom-printed scaffold sheeting today! Call our team today at 01432 346800 or email sales@leachs.com to place your order or find out more.
[1] https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
[2] https://www.horizonplatforms.co.uk/blog/biggest-health-risks-from-working-at-height
