Branding can be so powerful that just a few colors, without a logo, can instantly make an entire company recognisable.
Just see for yourself…
Two colours. One brand. Have you guessed it yet? Yep, it’s McDonald's. Now, we’re aware that McDonald's has been going since the 1960s, so it may have had a bit of a head start at establishing itself (and arguably a bigger marketing budget), but this demonstrates the power of branding when done correctly.
From selecting your brand’s colors to applying your logo strategically and consistently, every detail, online and offline, shapes awareness and builds engagement. When done right, your branding can put you directly in front of your desired audience.
Don’t take my word for it, just look at the statistics!
Selecting your brand's overall look, including the logo, colours, font, and overall tone, requires careful consideration. These decisions can have a huge impact on how your brand is perceived, and the future must be considered for such decisions.
For example, a brand's signature colour can boost its recognition by a substantial [1]80%.
The point of our small quiz above was to indicate and support the statement that [2]81% of consumers are more likely to recall a brand by its colour than by its name. Colour psychology can help brand awareness.
Colour Psychology?
Colour psychology is essentially the study of how colours, and their hues and tones, can affect how people think, feel, and behave.
We associate blue with sadness, red makes you hungry, and yellow lifts the mood. Leveraging colours to produce an effect can influence [3]85% of a customer’s purchasing decisions. Their thoughts, feelings, and behaviours can vary depending on personal preferences, culture, and sometimes, even location. Either way, it grabs attention, and that’s what we’re after!
You might not think it, but 90% of first impressions come from colour, with 93% of consumers making purchasing decisions based on visuals alone.
You may not be a multi-million-pound company or have several franchises scattered across the U.K., but it’s always important to establish your brand, whatever your size. You are providing a service, and a brand will set you apart from competitors, increase your professionalism visually, and make you memorable.
To read more about increasing your brand awareness through colour psychology, please click here.
Consistency is Key
Although branding doesn’t just stop at the way something looks, it’s the overall customer experience that a company offers, with great customer service winning over [4]86% of consumers. Customer service reinforces the tone of the brand and can be the difference in whether a consumer becomes a returning customer or not.
As previously mentioned, brand consistency can shape a company’s awareness and build engagement. There is a clear line between consistently posting content and posting high-quality content that aims to inform with a clear call-to-action (CTA).
What we’re trying to say is that there’s no point being consistent in posts if your content is not up to scratch. Remember, quality not quantity…but also remember that [5]68% of businesses said brand consistency was a major contributor to revenue growth of 10% or more.
The Top Brandable Products at Leach’s
With over [6]6,000 scaffolding businesses operating across the U.K., it’s easy to wonder, how do you stand out from the crowd?
At Leach’s, we provide a wide collection of brandable products that allow you to be ‘more than just a logo’. Establish your brand’s identity and get seen by the right audience with our Top Brandable Products to keep you ahead of the game.
1. Sheeting
Scaffold sheeting, often positioned high above and typically covering an entire building or section of it, does more than just its practical purpose. While it can transform the site’s appearance with a polished, clean look, it’s important not to pretend to overlook the obvious, its high visibility.
The height and size of scaffold sheeting make it a great opportunity to enhance your project’s image and leave a lasting impression on passersby.
London has over [7]20,000 ongoing construction projects that are currently being undertaken. With a total population of over 9 million, it’s hard to comprehend how many glances scaffold sheeting gains in one day.
Statistics show that [8]71% of people read the messaging on billboards, with 98% typically seeing one at least once a week. Through this type of advertising, almost 26% of customers have visited a website in response to seeing a billboard.
While scaffold sheeting is not the same as using a billboard, they both have the same ability to advertise.
London is just one of many examples (on a bigger scale) of where large cities or areas can be used to your advantage when it comes to getting your brand out there, noticed, and recognised.
At Leach’s, we provide custom printing on scaffold sheeting, ensuring your logo is displayed prominently and with high quality. This strategic placement not only guarantees visibility but also reinforces brand recognition across every project. It’s a smart, cost-effective solution to boost your brand awareness, offering continuous advertising throughout the duration of your project in various locations.
If you think about it, many businesses (depending on their size) invest anywhere from £1,500 to five figures every month on online ads. By using scaffold sheeting as a marketing tool, you’re making a long-term investment that can save significant money whilst maximising impact.
2. Debris Netting
The BIGBEN® Debris Netting is an essential safety solution designed to safeguard your team, property, and equipment on site. It enhances site safety by preventing debris and small tools from falling, protecting workers, third parties, and the public from potential dangers.
We recognize that dust and debris are inevitable during construction, but with the right equipment, you can significantly enhance control over areas prone to heavy dust and debris. This means better protection for everyone in the vicinity, reducing the risk of dust inhalation and preventing debris from causing harm.
We understand the hard work you put in, whether you’re in scaffolding or construction. That’s why we believe your equipment should be as easy to assemble as possible. To make your job simpler, the debris netting has been designed with fixing eyelet bands at the top, center, and bottom, ensuring it can be quickly secured to scaffold structures of any size using cable ties. And when the job’s done, it’s just as easy to disassemble, saving you time and effort.
**It must be noted that we can only print on white debris netting with a minimum space of 1m between logos, but we can have a larger amount of spacing if needed or specified.
3. Printed Banners/ Signs
Want to keep it subtle with a simple design? We can print your logo on our double-sided 4mm Correx board with cut corners, in full colour, that can be attached high up on the side of your scaffold.
Whatever your project or the location of your site, make sure your brand can be spotted and recognised at all costs, just on a smaller scale.
To view our double-sided full colour sign, please click here.
Alternatively, at Leach’s, we offer a heavy grade 510 gsm PVC scaffold banner made from blackout material. These durable printed banners promote your chances of attracting new business while showcasing your name with the project.
Steel eyelets in each corner ensure secure and easy attachment to your scaffold if you wish.
To view our custom-printed scaffold banner with tube pockets and eyelets, please click here.
4. Heras Fencing
Most sites need security and privacy.
So why can’t we do both, with an added sprinkle of ‘branding’ thrown into the mix?
Our printed Heras Fence Covers deliver the much-needed privacy to any site or event, while professionally showcasing your company’s branding.
At Leach’s, we know that no two jobs (or clients) are ever the same. Flexibility is key, especially when you're working outdoors. Sure, you can’t predict the weather, but you can take control of your site’s stability. That’s where our PVC mesh Heras Fence Covers come in. Designed with windy conditions in mind, the perforated mesh lets the breeze pass through without compromising on quality or appearance. You get a clean, professional look, and your branding stays front and center.
We can make sure your desired Heras Fencing is manufactured to your unique specification, all while providing fast delivery times, with the best possible prices.
To request a quotation for your Branded Heras Fencing, please click here.
5. Hoarding
With over [9]6,200 scaffolding businesses currently trading in the U.K., it’s easy to see why competition is so high within the industry. Firms are all trying to showcase their brands, all while trying to meet client demands to become more eco-friendly, but still need high-quality equipment that maintains enhanced safety standards.
Sound familiar? If only there were something that could do everything…
Look no further than the BIGBEN Superhoard Scaffold Hoarding.
A faster, neater, and quicker solution than traditional wooden hoarding. This 2.4m x 500mm product comes with five key benefits:
High-Quality Material
Be prepared for whatever the weather. The Superhoard Scaffold PVC Hoarding panels are crafted from premium, tough PVC, designed to withstand mild and extreme weather conditions, including harsh UV rays. This tough material isn’t just weather-resistant, it’s built for the daily grind. We know scaffolding equipment can take a beating, especially during hectic periods, which is why durability matters. With panels that are as hardworking as your team, you can count on them to stand strong through it all.
Lightweight & Easy Installation
Scaffolding is hard graft, so you need something simple and fast to install so you can get back to the jobs at hand. The hoarding panels are purposely designed to be lightweight, making installation easier, whatever the job. Their design makes them very quick to mount onto scaffolding, reducing the time and effort in setting up, so you’ve got more time to meet those demands.
Branding
Promotion is important, no matter if you have a seven-day or seven-month project. Effortlessly reach your surrounding audience with optional branding for logos and designs on the panels to elevate your business. With competition high, it’s an opportunity that cannot be missed.
Enhanced Safety
Whatever the job, while debris and dust are inevitable, safety is always a priority. Superhoard Scaffold PVC panels serve as a reliable barrier, protecting both pedestrians and workers from potential hazards. This sturdy barrier also helps deter theft by restricting unauthorised access to the site. By taking proactive steps to create a safer environment for your team and the public, you not only demonstrate a commitment to safety but also enhance your reputation as a responsible employer and company.
Eco-Friendly & Recyclable
In a 2024 survey, it was revealed that consumers are [10]55% more willing to pay for eco-friendly brands, with 92% of customers more likely to trust a brand that is environmentally or socially conscious. We understand the demand that businesses worldwide must become more environmentally friendly in their products and marketing, which is why the BIGBEN Hoarding Panels are a sustainable construction solution with a focus on environmental responsibility.
An innovative solution perfect for construction, refurbishment, and event projects, the BIGBEN Superhoard Recyclable PVC Scaffold Hoarding combines practicality with professionalism and delivers a clean, sleek look to any project.
To read more about our Hoarding options, please click here.
To view the BIGBEN Superhoard Collection, please click here.
6. Scaffold Tube Banner Sleeves
Protecting workers and the public is at the core of scaffold foam. So why not turn such safety instruments into advertising assets that not only safeguard but also display your brand?
Put your brand front and center with professionally printed scaffold sleeves available in a range of bright colours (to improve the safety of passers-by).
They don’t just boost visibility, they showcase your work, build credibility, and turn every project into a powerful marketing opportunity.
To view the printed banner sleeves, click here.
The opportunities are endless when it comes to establishing your brand on your site. Each job is different, so plan strategically and execute effectively to make sure your brand reaches maximum heights.
For any questions or enquiries about branding, please contact our friendly team at sales@leachs.com or give us a call on 01432 346 800, and we’ll be more than happy to help.
[3] https://blog.hubspot.com/the-hustle/psychology-of-color
[10] https://www.businessdasher.com/environmentally-conscious-consumers-statistics/
