With over [1]6,000 scaffolding businesses operating across the U.K., you could argue that the scaffolding market is becoming a little oversaturated, and we’re accidentally spoiling our customers with too many choices.
This makes us wonder, how do you stand out from the crowd? You’ve probably tried branded signs, a fresh website, business cards or trusted word of mouth. Battling to stay ahead of your competitors could be as simple as grabbing attention and as the once great artist, Leonardo da Vinci, said, “Simplicity is the ultimate sophistication.”
Establish your Brand and Make a Statement
What is Colour Psychology?
So, talking of artists, have you ever heard of colour psychology?
Colour psychology is essentially the study of how colours, and their hues and tones can affect how people think, feel, and behave. Now, I know what you’re thinking, ‘what’s this got to do with scaffolding?’ – Hear us out.
We associate blue with sadness, red makes you hungry, and yellow lifts the mood. Leveraging colours to produce an effect can influence [2]85% of a customer’s purchasing decisions. Their thoughts, feelings, and behaviours can vary depending on personal preferences, culture, and sometimes, even location. Either way, it grabs attention, and that’s what we’re after!
You might not think it, but 90% of first impressions come from colour, with 93% of consumers making purchasing decisions based on visuals alone.
How did Coca-Cola do it?
Let’s look at the Coca-Cola logo, a brand image so strong, they’re the reason why we recognise Santa Claus in his iconic red robes and no longer in his traditional green attire.
Red is a powerful colour, with a mixture of connotations that are very much dependent on the shade. From fearless and passion, to anger and defiance. It’s said that red may even have a physical impact on the consumer, making them feel hungry. This could be a reason why we associate red with a lot of consumable brands: McDonald's, Kellogg’s, and KFC.
Red can absolutely work when used in the right context. For Coca-Cola, the colour was originally used when the company would [3]paint their syrup barrels red to distinguish them from alcohol barrels. Eventually, the colour aligned perfectly with their marketing strategy: energy, passion and excitement.
Small to Big Scale Businesses Need Their Brand Established
You may not be a multi-million-pound company, or have several franchises scattered across the U.K., but it’s always important to establish your brand whatever your size. You are providing a service, and a brand will set you apart from competitors, increase your professionalism visually, and make you memorable.
At Leach’s, we provide a wide collection of colourful products, ranging from netting and tube end caps to tredda plates and scaff’foam. Each provides in a large number of colours to ensure you can expand in a crowded market, establish your brand's colours and stand out from the crowd.
Visit our online store to shop our latest range, or give us a call if you need advice from our friendly team on 01432 346 800
[2] https://blog.hubspot.com/the-hustle/psychology-of-color
[3] https://www.foxnews.com/food-drink/why-coca-colas-logo-is-red-the-real-reason
